Field Marketing & Community Outreach Specialist

MainStreet Family Care is expanding our community footprint, and we’re launching a brand-new role designed for someone who genuinely thrives on movement, variety, and fresh experiences. If you’re the type of person who panics when you don’t have your next trip locked in — and you draw energy from meeting new people and being out in the community — this is the opportunity you’ve been waiting for! 

This is a high-ownership role with a broad creative runway. You’ll be based at our Birmingham, AL headquarters alongside our Marketing Team, but you’ll spend 30–50% of your time on the road representing MainStreet at schools, pediatric offices, fairs, festivals, and community events. With limited day-to-day oversight, you’ll shape your own outreach strategy, build partnerships, and create compelling content that showcases MainStreet’s impact across the region. 

Schedule: Monday–Friday, 8:00 AM – 5:00 PM (flexible 40-hour schedule once settled) 
Travel: 30–50% 
Location: Birmingham, AL HQ with frequent regional travel 

Essential Functions: 
• Conduct high-volume outreach to schools, pediatric offices, civic groups, and community organizations to build strategic partnerships 
• Independently plan and execute outreach activities and events, bringing creativity, strong logistics, and an eye for engagement  
• Occasionally representing MainStreet or KidsStreet on television and/or radio segments as needed.
• Serve as MainStreet’s brand ambassador at back-to-school bashes, health fairs, festivals, and other high-visibility community events 
• Drive daily cold-calling efforts and maintain consistent follow-up with prospective partners 
• Produce community-facing content (photos, videos, short-form posts) that highlights events, partnerships, and MainStreet’s presence in each market 
• Maintain structured outreach pipelines, event calendars, and tracking sheets using Excel 
• Identify opportunities for expanded brand visibility and propose new outreach concepts 
• Build and sustain relationships with key community stakeholders 
• Coordinate with Marketing on collateral needs, content direction, and promotional strategies 
• Research and join social media groups for moms in our KidsStreet markets.
• Support additional marketing and administrative efforts as needed 

Qualifications: 
• Highly independent; thrives when given broad direction and significant autonomy 
• Strong comfort with high-volume cold calling and phone-based engagement 
• Confident communicator with a friendly, polished, and professional presence 
• Demonstrated ability to create engaging, community-focused content for social media 
• High attention to detail; strong organization and follow-through 
• Experience in outreach, events, marketing, or partnership-building preferred 
• Proficiency in Excel and comfort maintaining structured tracking documents 
• Willingness to travel 30–50%, including occasional evenings/weekends for events 
• Creative thinker who brings initiative, enthusiasm, and strong problem-solving skills 

Benefits: 
• Company contribution towards health, dental, and vision insurance 
• Paid time off 
• 401(k) with company match 
• Unique opportunity to travel across NC, FL, AL, GA, and PA while representing MainStreet in the communities we serve